Our Story - Kovai.co

The Story Behind Kovai.co

From a simple idea to a 260+ people organization spread across two countries.

Kovai.co’s story began 15 years ago when our founder and CEO, Saravana Kumar, pitched an idea at a Microsoft Conference in Seattle to build a solution that addressed key gaps in the BizTalk server. Initially planned as a community effort, Saravana took it forward solo when others didn’t follow through. Balancing a part-time role at Fidelity, he began building the product from scratch.

In 2011, he showcased the prototype at the same conference, and by July, launched the refined version as BizTalk360. For the first year, he managed everything, marketing, sales, and support on his own. In 2013, he opened the first office in Coimbatore. Today, Kovai.co is a multi-product SaaS company with 250+ people across Coimbatore, Chennai, and London.

Our Core, Our Culture

Integrity

We are dedicated to open communication and high transparency, advocating honesty from product development to support, ensuring trust every step of the way, and building the foundation for enduring partnerships.

Collaboration

We prioritise teamwork as a cornerstone of success. By building strong internal and external relationships, we amplify strengths, drive innovation, and achieve shared goals, celebrating every success as a collective win.

Trust

We are committed to delivering dependable products crafted with precision and tested rigorously for consistent performance. We understand the importance of reliability and strive to be a trusted part of your everyday operations.

Customer Obsession

Our customers are at the heart of everything we do. We are committed to a customer-centric approach, focused on building lasting relationships and making their success our top priority.

Innovation Excellence

We champion a culture of ongoing innovation, with a pledge to stay at the forefront of technology, pushing boundaries and exploring new horizons. Our products grow with evolving business needs.

Our Commitment to Giving Back

London

From our very inception, giving back to society has been one of our core values. Way back in 2012, after a year of launching BizTalk360, our founder, Saravana, donated $1625 to GOSH (Great Ormond Street Hospital) in London. Since then, we have been contributing a portion of our profits every year to the hospital, which provides hope and life to thousands of sick children. Our contribution has now grown to $20,000 a year, taking our total contribution to $152,000.

India - Coimbatore

With Kovai.co’s Coimbatore operations being the backbone of our steady growth over the years, it has been a long-term dream of giving back to the city. We have partnered with Coimbatore Round Table North to develop a private Health Centre in Vellalore, with an investment of ₹25 lakhs over three years. The centre will have medical labs, a pharmacy, and storage, serving 150 outpatients daily with diagnostics, maternity tests, and a resting area for patients. It is also being built with scope for future expansion.

Together We Grow Bonus

In January this year, one of the dreams, “Together We Grow,” became a reality. We distributed ₹14.5 crore among 140 employees as part of our TWG Bonus initiative. It was fulfilling to see many long-term team members achieving goals, buying cars, foreclosing loans, booking houses, or saving for weddings. As we move towards accelerated growth for at least two products, our focus is on building a happy, high-performing team. We believe 2025–26 will be a defining chapter in Kovai.co’s journey.

Let's dive into our numbers

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Employees

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Users

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Customers

Products

Milestones That Made Us Smile

2010

The idea for BizTalk360 was born at the Microsoft Global MVP Summit in Seattle. We built our first prototype.

2011

We showcased BizTalk360 to MVPs and earned our very first customer — a casino in Hong Kong.

2012

Our CEO decided to take the plunge and go full time with BizTalk360. Gained 65 enterprise customers.

2013

We grew to 145 customers. Microsoft honoured our CEO, Saravana, as the “Integration MVP of the Year.

2014

We set up our official base in London and opened a 400 sq.ft office with 6 team members in India.

2015

We moved into a 6000 sq.ft space in Coimbatore and opened a new 2000 sq.ft office in the UK.

2016

We launched our second product, ServiceBus360, expanding into Azure Service Bus operations and analytics.

2017

Our CEO was invited to Buckingham Palace as one of 50 scale-up CEOs in the UK.

2018

We launched two new products — Atomic Scope and Document360.

2019

Serverless360 and Document360 gaining momentum in the market.

2020

We acquired Cerebrata, an Azure development tool, and were named “Bootstrapped Startup of the Year” by SaaSBoomi.

2021

Kovai.co reached $10M in ARR and moved into a brand-new 300-seater office in Coimbatore.

2022

Document360 hit a major milestone — our 1000th customer!

2023

We launched Document360 2.0, and our CEO, Saravana, was honoured with a special invitation to the residence of the UK Prime Minister.

2025

We opened our new office in the UK and acquired Floik, an AI-powered interactive demo platform.

The Difference
We Create Together

103K+ Users | 2500+ Customers | 250+ employees | 150+ countries

At Kovai.co, we see AI not just as a trend, but as a transformative force—on par with the industrial revolution. We recognize that every industry and role will soon be disrupted by AI. The choice is clear: adapt or be left behind. That’s why we’ve begun integrating AI across our engineering, sales, and marketing functions, and we’re committed to deepening that investment across the board. Our goal is to empower every team member to become 2-3x more productive by leveraging the power of AI.

We’re not aiming for incremental improvements—we’re reimagining how we work and scale. As we evolve into an AI-first company, we envision operating at the pace of a 500–700-person organization with our current 250+ workforce. This means rethinking processes, challenging the status quo, and embracing a mindset of continuous innovation. From leadership to interns, the message is simple: those who learn to harness AI will shape

The Stage Built for Our Community

Every year, we bring the global integration community together through INTEGRATE—our flagship conference for professionals in the Microsoft Integration space. It’s where conversations spark around solving modern-day integration challenges and driving digital transformation with the Microsoft tech stack and its ecosystem.

This year, we took another bold step—Document360 made its mark in Germany. At tcworld Stuttgart, we showcased our latest AI-powered innovations and connected with a vibrant new audience. Setting up our very first booth in Germany was more than just a presence, it was a statement of our growing global footprint.

Taking Care of Our People

At Kovai.co, we believe that when we care for our people, everything else falls into place. Our city-centre Coimbatore HQ ensures easy access, connectivity, and a better work-life.

Living the Moments

From team lunch and fun zone activities to weekly snacks and subsidized meals, we make space for fun and memories every day.

Wellness First

With 24 WFH days and access to Cultfit gyms, we support our people’s both physical health and a balanced work-life experience.

Your Well-being Matters

We offer Health, Accident, and Life Insurance at zero cost to ensure every Kovai.co employee and their family feels secure and supported.

For Your Future

Smart tax-saving Car Lease plans and Corporate NPS help our people secure the future with added retirement savings.

Growth that Matters

We offer ₹15,000 yearly via Employee Wallet to help upskill through on-demand courses, certifications, or training that drives growth.

Financial Flexibility

A structured Salary Advance Program is in place to support full-time employees during unexpected personal emergencies.

Together,
Through Tough Times

During the COVID-19 pandemic, our priority was our people. We were among the first in Coimbatore to shift to remote work, ensuring safety. With the tagline “We are in this together”, we backed it with real care. A dedicated team ensured clear communication and support. We introduced COVID sick leaves and covered vaccination costs up to ₹5,000 per employee.

Through Kovai.co-led vaccination drives, over 500 people, including employees and their dependents, were vaccinated. We ensured access to hospital beds and online consultations with top doctors. A ₹25 L relief fund was allocated, and we contributed $2200 to PM CARES and CMPRF, matched by our CEO. Through every challenge, we stood by our people.

Careers
That Grow With Us

At Kovai.co, we have trained and shaped the journeys of 180+ interns through a program designed to unlock potential and build successful careers. Whether in software development or business-focused roles, it is a launchpad to take their first step into the industry. Interns receive technical training, hands-on experience, and mentorship. Our supportive culture, modern workspaces, and tools create the perfect environment to explore, learn, and grow with confidence.

I started as an intern at Kovai.co when we were just 30 people. The experience shaped my foundation and growth. Today, I lead the Turbo360 engineering team, proof of what the right start can do.

Arunprabhu Muthusamy

Technical Architect, Turbo360

What began as a college internship in 2019 grew into a dynamic marketing journey across Kovai.co’s key products. That internship gave me the foundation to grow, explore diverse roles, and build a strong marketing career

Surya Venkatasubramanian

Lead Product Marketer

Fresh out of college, I entered Kovai.co as People and Culture intern. This internship became the turning point. It gave me equal footing, the right opportunities, constant mentoring, and everything I needed to build a good career

Jessintha Johnson

Jessintha Johnson, Senior People & Culture Specialist

I started as an intern at Kovai.co when we were just 30 people. The experience shaped my foundation and growth. Today, I lead the Turbo360 engineering team, proof of what the right start can do.