We have grown organically to 5 products, 200+ team members and serving over 1500+ customers across the world.
"Necessity is the mother of invention"
This proverb will fit a majority of the startup stories and we are not any different.
Our Founder, Saravana Kumar after 10 years of working as a software consultant in London identified a gap in availability of necessary tools in the market when it comes to managing and monitoring Microsoft BizTalk Server environments.
In 2010, he was attending a Microsoft conference in Redmond, Washington and he floated an idea with the fellow technology enthusiasts. After returning, he spent a year building the initial version.
At the same conference, the following year (2011), he demonstrated what he had built and everyone was blown away seeing the potential of the product.
He received a lot of feedback, fined tuned the product, and finally launched it in June 2011 as BizTalk360 (our first product).
Within a couple of weeks, he received the first order from Hong Kong. Slowly but steadily the company started to grow organically.
"Why the name – Kovai.co?"
One of the core values of our founder Saravana Kumar, is to create an impact and uplift the society from where he was born.
He was born in a tier-2 city called Coimbatore in the Southern part of India. He strongly believes world-class software products can be created and sold from small cities like Coimbatore and you don’t need to be always in the Silicon Valley.
So when the company is growing organically and the opportunity came to set up a development center in India, back in 2013, he ignored all the advice from his peers to set up the facility in Bengaluru, Chennai, or Hyderabad and started the development center in Coimbatore.
The town Coimbatore was called Kovanputhur with a shorter version called Kovai. The use of the word Kovai for Coimbatore is still in existence and it is emotionally attached with people in Coimbatore.
Hence when he started the company, he registered the company name as “Kovai Limited” in the UK (in 2009) and “Kovai Systems India Pvt Limited” in India (in 2013). Even though the registered names were Kovai, the company was known as BizTalk360 (the first product) for a long time.
When the company was going through the re-branding exercise after evolving into a multi-product company, we decided to bring Kovai as the prominent brand name.
In 2018, we called the company Kovai.co. In 2020, with continuous persistence we managed to acquire the domain kovai.com owned by its previous owner for nearly 20 years.
We are proud of our origins and love the city and its culture.
"Our mission is to create a successful global technology product company out of our home city Coimbatore."
We are bootstrapped. For people who are new to this term, it means we never took any money from external investors.
We are profitable and privately owned.
The frugal mindset of managing money and putting profit alongside growth helped us to scale the company organically to this stage.
The company from its inception is always run on the principle to survive even if $0 new revenue is generated for the next two years.
We have a clear focus of "only bite off what we can chew" - slow and steady.
We aim to be a company that is humane, respectful, transparent, inclusive, socially conscious, and a good citizen.
Running through the numbers