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CEO Insights

Insights from our CEO on entrepreneurship and building businesses

About our CEO

Saravana Kumar, CEO of Kovai.co, hails from Mettupalayam near Coimbatore. Driven by technology, he relocated to London 20 years ago. His early years in software consulting unveiled gaps in Microsoft’s BizTalk server, prompting the development of BizTalk360.

Bootstrapping the company to an ARR of $10 million in 2021, Kovai.co now employs 290+ across London and Coimbatore, offering four enterprise products to 2500+ global clients. Saravana, envisioning a SaaS hub in Coimbatore, shares insights in our podcast series, illuminating his journey from a tier II city to global success.

Founder Insights

Gain valuable insights into leadership strategies straight from the minds of visionary founder.

Life of CEO

Introduction to Founders Thoughts, a glimpse into the life of a CEO.

Don’t Do Thing You Don’t Like to Do

Don’t waste time and energy on things you don’t like, delegate instead.

Keep Your Direct Reports Manageable

Establishing a uniform review format for executives directly reporting to you.

Think of Yourself like a Driving Instructor

Take the time to onboard new joiners before delegating work to them.

Maintain a Risk Register

Measure the extent of dependency on the founder. Actively work on reducing it.

Be Frugal

Being frugal when bootstrapping a company. A few ways you can apply this.

How i manage my time

Planning your calendar 6 months ahead & identifying your sweet spot.

Difference between Satisfaction and Happiness

Why it is important to always be happy, but not necessarily satisfied.

Don’t delay difficult conversations

Do not delay giving negative feedback. Problems will not solve themselves.

Constraints Improve Productivity

The importance of time-boxing tasks to improve productivity.

Product alone does not Guarantee Success

A product by itself constitutes only 20% of its success equation.

How I Dedicate Time for My Kids

My hacks on how I ensure I spend quality time with my kids.

Bringing Family into the Business

The impact of bringing your spouse into the business.

Decoding My Startup Investment Choices

A dive into how and why I choose the startups I invest in.

Context is King

Take advice but with a pinch of salt. Look at the context.

Don’t Build a Flat Organizational Structure

Why a flat organizational structure is not feasible once you scale.

Stop Looking for New Hacks

Stop looking for new hacks, rather focus on ideas you already have.

Take Quality Decisions Every Week

As a CEO focus on taking a few strategic decisions every week.

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Milestones & Accolades

Saravana’s awards and recognitions through his entrepreneurial journey.

Kovai.co

Times Now NRI of the year award

2018 Times Now NRI of the year award

Kovai.co

The Economic Times Startup Award

Kovai.co wins the title “Bootstrap Champ”

Kovai.co

SaaSBoomi Award Winner

Bootstrapped SaaS startup of the year

Kovai.co

Vocational Award for Business Excellence

Award for Business Excellence by Rotary Club of Coimbatore

Kovai.co

Saravana was invited to 10-Downing Street

14th June 2023 Saravana was invited to 10 Downing Street

Kovai.co

TEKPON Awards

Saravana won Bootstrapper of the year 2024