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Coimbatore based emerging Software as a Service product company – turns 10!

Categories: Press Release

Impressive landmark of reaching 1500+ Global Enterprise Customers

Coimbatore, India – 01 August,2021 – – a premier enterprise software and B2B SaaS company based out of Coimbatore, India, and London, U.K., reached a significant milestone in July 2021 – its 10th anniversary. Founded in 2011, presently employs more than 250+ people in multiple countries and markets. By 2030, the company aims to become a SaaS-unicorn and become one of the key SaaS players in the country. Also extends its Connect program – an industry-academia initiative focusing on imparting education on emerging technologies to students across Tamil Nadu, esp. from tier-2 cities.

The company’s first launch – BizTalk360, a platform for operations and monitoring, and analytics for Microsoft’s BizTalk Server started gaining momentum in mid-2011. Later, established a full-fledged innovation and R&D-focused office when they reached a milestone of 145 customers within three years. Microsoft honored Saravana Kumar – Founder and CEO of with the “Integration MVP of the Year” award for his contribution towards Microsoft Integration platforms.  

Since then, has been focusing on its growth through R&D, product innovation, and launching new products that are performing across verticals, including Serverless360 and the most recent Document360.

Additional Key milestone in’s history includes:

  • In 2015, moved into 6000 sq. ft, brand new office space in Coimbatore and invested in a 2000 sq. ft office space in London, U.K. 
  • Launched its second product, Serverless360 for Microsoft Azure Service Bus management
  • Saravana Kumar being awarded with “NRI Entrepreneur of the Year” by Times Now in 2016
  • In 2017, Saravana Kumar was officially invited to Buckingham Palace to be given recognition as “50 scale-up CEOs in London”.
  • Two new products – Atomic Scope and Document360-were launched in 2018 and started gaining momentum in the market.
  • In 2020, acquired Cerebrata to act as a complementary product for Serverless360
  • In 2020, reached $10 million in annual revenue milestone.
  • was awarded as the “Bootstrapped SaaS Startup of the Year” for 2020 by SaaSBoomi

Commenting on 10th-year anniversary and the plan ahead, Saravana Kumar said, “We are proud to celebrate 10-years of being a bootstrapped profitable SaaS company. It reflects the trust of our 1500+ enterprise customers, the capabilities of our employees, and our ability to innovate new products over time. Looking ahead, we remain focused on growing the product portfolio, build and nurture local talent, have lateral hires who will help us grow further, and turn Coimbatore into the next big SaaS hub in the country.”

“There will be investments in R&D, acquisitions, and business investments over the next few years for geographic expansion. Also, our Connect program will be taken to educational institutions across the state to train students as per industry needs and make them SaaS-ready. We have had some success on this front over the last two years. Even during the pandemic, our team completed the training of 50+ students in and around Coimbatore virtually. With Connect, we aim to increase the product development and tech capacity of students through innovation and collaboration,” Saravana Kumar added. plans to continue its hiring trend and become the employer of choice for talents coming from both inside and outside the city. Besides hiring, the company aims to invest in the local community, become a unicorn by 2030, and drive SaaS product innovations across organizations. 

Kunal J Valecha

Aug 5, 2021