Tell us about yourself.
Hi, my name is Surya Venkatasubramanian and I am a Product Marketer at Kovai.co. I am a proactive marketing person who is interested in learning new things (Marketing oriented) and sharing the same with the marketing community. On the other side, I am a guitarist and love playing the instrument during my leisure time.
How did you begin your career at Kovai.co and what are your current responsibilities?
I began my career in Kovai.co as a Product Marketing Intern back in 2019 and after 2 years, I am now a full-fledged Product Marketer for our SaaS product’s, BizTalk360 and Serverless360.
In my current role, I am associated with framing marketing strategies for webinar management, Building Go-To-Market strategies, Conversation Marketing via Drift and a go-to LinkedIn Sales Navigator guy within the organization.
What has been your favourite project or part of your work?
Well, Product Marketing is a huge stretch where it is almost impossible to have a particular favourite. But, during the recent times, I loved working on Conversation Marketing (Implementing Drift Chatbot across our products), Account Based Marketing, and on formulating GTM strategies for BizTalk360 v10 launch.
What do you believe are the key ingredients of a Product Marketer?
I strongly go by the framework shared by David Fallarme, Asia Head of Marketing – Hubspot: Marketing success = (right message) x (right channels) x (consistency)
Tell us something we don’t know about you
I love to explore new cuisines and hang out with my friends. Other than that, I like to discover and analyse new SaaS products that arrives in the market via Product Hunt.
If Hollywood made a movie in your name, whom do you want to cast as you?
I am a huge fan of Tom Hanks and would be excited to see him take the role as me in a movie.
Is there a place you desire to travel and why?
New York is a place I have been longing to visit. The reason is that I have been fantasized by its beauty since being a kid through movies like Home Alone 2, You Got Mail, and Little Manhattan.
Give us a couple of tips for aspiring Product Marketers?
As a fresher for Product Marketing role, the person should be open to learn and explore new ideas. Also, he/she should take interest to know some basics on SEO and Paid Marketing strategies as the same is tightly bound with Product Marketing and cannot be viewed separately.
It is awesome to know Kovai.co provides opportunities for people to excel in their career with the motto #TogetherWeGrow
You can read more employee stories here